PRUDENCE PR

Prudence PR is about  managing public relations for fintech and financial brands, in the language of the industry.

Reach out to financial savvy consumers and media with insightful financial press releases to get them talking about your brand they way it should!

Get media awareness, gain more customers, fast-track your business!

WHO WE ARE

Prudence PR was established under the ENCE Marketing Group to address the growing demand for specialised financial public relations for fintech and financial companies.

As technology advances and diversity in the financial world continues to develop, financial brands will need more focus and specialty public relations expertise to make their brand stand out from competitors.

This is where our PR expertise and domain knowledge comes into play.

With Potence PR, clients will be assured of getting the best in PR process and workflow management to get you the maximum coverage for your brand, as testified by our success stories in media management for other sectors.

Secondly, our financial PR experts will focus on bringing their knowledge to the table to help angle your pitches and your brand story for maximum effect and media support in the financial world.

WHAT WE DO

Prudence PR offers a complete, integrated suite of public relations management for fintech and finance brand.

Public Relations
Service

Also known as media relations, we help get your brand noticed by and published in the media, sans advertising fees. If your product is unique and offers a new solution and benefit to the world, get the media to write about it! If you don’t know where to start, here is where we come in!

Our PR packages come in the form of a one-off launch engagement, or in the form of a continued retainer service. Depending on your business goals, we will plan the right type of engagement for you.

Social Media Management Service

Social media is key to enhancing your public perception and to gain trust in your brand. A social media page that is not maintained will cast doubts on your brand.

If you do not have the time, expertise or knowhow to choose the right social media channel for your brand, and to manage it, let the experts do so!
You may add on social media management to your public relations for double the awareness!

Influencer Management Service

Social influencers may impact the way your brand is viewed by your target audience.

Engage the right influencers to get the right image out for your brand, and generate positive PR and leads.

MILESTONES
Clients
 

56

Client
Satisfaction

99%

MARKETING PROJECTS DELIVERED

60

Hours
Spent

9,456

Cups of
Coffee Drunk

82

Average marketing ROI

125%

Our Prudence Team

At Prudence PR, we use our Influence (individually and as a team) to create an impact for our clients. Trained and dedicated, our team will meet regularly with you, assess your particular market challenge to propose a strategic and well planned roadmap, and work with your team to put the plan in place. The Prudence PR team is able to transcend PR boundaries of language and culture in diverse Asia – read on to find out why!

PR Manager

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.

PR Manager

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.

Country Managers

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.

Country Managers

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.

Country Managers

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and
Marcom implementation for clients who wish to do regional work.

Country Managers

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and
Marcom implementation for clients who wish to do regional work.

Country Managers

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.

Country Managers

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.

PR Director

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.

Corporate Director

The Corporate Director ensures compliance to national legislations, and corporate governance.

Director of Corporate Admin

This director oversees finance and administrative matters.

Admin Manager

Our Admin Manager assists the Director of Corporate Admin to handle specific infrastructure, processes, and
administrative implementation plans for the company.

HR Manager

Our HR Manager is in charge of recruitment, selection, hiring, compensation and employee benefits planning for the
group.

Accounts Executive

The Accounts Executive supports the group in payments, receivables and expense claims matters.

Admin Executive

This person supports the corporate team and group with administrative tasks.

Marketing Director

The Marketing Director oversees strategic marketing and implementation for the group and advises teams on marketing
work for clients.

PR Director(Retail / F&B)

The PR Director for Retail and F&B manages clients in the lifestyle sector with a retail store front. With a deep
understanding of the processes and flows of a storefront business, this person will be able to advise clients on the best
and most timely outreach methods for their brands.

PR Director (Fintech)

Our Fintech PR Director oversees outreach work for clients in the financial, digital and technical industries.

PR Director (Medical )

The Medical PR Director has close connections with media in the healthcare and wellness sector, and is able to secure
unique press coverage for our clients in this sector.

PR Director (MICE)

Marketing for conventions and exhibitions is a high pressure, fast paced role, due to the short turnaround times and event deadlines. This director ensures that our clients’ events receive sufficient publicity prior to their event and its eventual success by attracting more attendees.

Digital and Social Media Marketing Manager

In charge of the digital and social media team, this manager works with clients to conceptualise and implement optimised digital marketing campaigns for clients across all forms of digital marketing.

Design Head

Our Design Head manages the design and tech team with a firm hand to ensure that design and technical projects are well executed and delivered on time.

Creative Director

The Creative Director ensures that work developed meets our benchmark for aesthetics, and functionality.

Production Director

The Production Director leads the events team to create inspiring, technically challenging set ups, that are at the forefront of event tech.

Senior Client Servicing Director

Our Senior Client Servicing Director works with clients to ascertain their pain points and where we can help as a group, them strategises the work required to achieve the clients’ objectives.

Client Servicing Manager

Our PR and Country Managers are based in their respective home countries and take charge of and oversee PR and Marcom implementation for clients who wish to do regional work.

Project Manager

The Project Manager takes on various project work that help serve the client’s purposes, working with the team to ensure a seamless project execution.

Partnerships Manager

The Partnerships Manager is in charge of bridging clients to clients and partners to extend and maximise their outreach through the integrated services we provide.

Media Liaison Manager

Our Media Liaison Manager builds and maintains a good relationship with the media for our clients by ensuring media is
well informed and close.

Social Media Manager

Our Social Media Manager focuses on marketing for clients across social channels like Facebook, Instagram, Youtube and LinkedIn. Working with the various social media channel owners, this person is the most up to date on the latest trends and workarounds for the social media world, to get our client’s messages across to their audiences with the best budget.

SEO Manager

Search Engine Optimisation is so important for sustainable businesses that we have a dedicated person to oversee SEO for clients and how these integrate into their overall long term marketing plan.

Studio Manager

Our Studio Manager oversees the internal processes for design and technical work, to ensure that all channels are in sync with each other.

Studio Manager

Our Studio Manager oversees the internal processes for design and technical work, to ensure that all channels are in sync with each other.

Design Manager

The Design Manager works with client to distill their requirements into a visual form they can use.

Web Master

Our webmaster is in charge of the technicalities of web development and web projects delivery.

Production Director

The Production Director leads the events team to create inspiring, technically challenging set ups, that are at the forefront of event tech.

Client Servicing Executive

Our Client Servicing Executive supports the client servicing team in support and follow up work for clients.

Marcom Executive

Marketing and communications are at the crux of what we do, and our Marcom Executive ensures that our outreach
channels communicate well within teams and with the clients and partners.

Project Administration

Project administration is an often overlooked, but important role. It takes diligence, perseverance and and eye for detail to be a good in this role, qualities that our Project Administrator brings to the team, to ensure that client projects are well taken care of from start, to end and then wrapped up with no loose ends.

Outreach Manager

Our Outreach Manager takes charge of reaching out on client behalf to acquire partnerships, connections and business opportunities.

Media Liaison Executives

Our Media Liaison Executives supports the PR team in the maintenance of an up to date media list and data relevant to out media pitching work.

Content Manager

If content is king, then our Content Manager is a very important person who consolidates information from clients and all over, rehashes them to make sense of them, and relay the information in a direct, succinct and understandable manner to our target audience.

Email Manager

Email marketing is a cost effective and fast form of marketing to reach out to get leads, sales and participation. Our Email Manager focuses on optimising email marketing and database management for clients.

Funnel Manager

Funnel management is important if you do not want your advertising spend to go to waste. The Funnel Manager plans a workable funnel plan, taking in mind, the client’s current operations and resources, and ensures an end to end delivery of leads generation to sales conversion.

Automation Manager

With a slew of digital marketing tools, our Automation Manager works across various software and platform to maximise staff productivity by delegating work that can be automated to the right channels.

Designer

The Designer supports the Design/Tech team with pleasing designs and eye catching ideas for client marketing materials.

Programmer

Supporting the webmaster is a Programmer, who is technically trained to integrate and implement applications between each other, and to custom code where necessary.

Production Manager (Technical)

This Production Manager is in charge of the technical set up and ensuring that all equipment work seamlessly prior and during the event, especially when “whatever can go wrong will go wrong”.

Our
Clients
ACCREDITATIONS / RECOGNITIONS

Testimonials

The Potence PR team has years of experience in:
– Marketing communications and public relations management for the medical industry
– A special passion for and insight into the medical trade

Through our varied exposure and experience in this industry, we aim to bring greater value to your establishment.
We started engaging Prudence PR to replace our former agency. So far, we are very pleased with the results of our PR engagement with Prudence PR. We got featured in the Business Times and the pick up has been good for our news so far. Prudence PR does have the expertise and the media relationship to gain better traction for our news.
Alex Tan

CEO, Gold bell Financial Services

The team did a good job organising our first-ever market day for bankers and the various asset teams we work with. Their ideas were unique and creative, which helped create a more memorable event
George Lam

Head Product Services, HSBC

The Prudence PR really exceeded my expectations. They successfully marketed and ran our Spike Talk, garnering 80 high nett worth individuals and working professionals, despite the tight time line. Well done Prudence! Here’s to your success!
Dr Clemen Chiang

CEO, Spiking

We chose Prudence as we saw that the team would work closely with us to develop our rebranding vision and strategy, as compared to the other branding agencies we met. Throughout the exercise, our management team learnt a lot about our brand and are pleased that we have a much clearer direction for the company
Tan Kian Hoon

CEO, Suntec Real Estate

The team is great! The agency charges reasonably and delivers good work! Won’t hesitate to work with her team again.
Yen Sim

GM, Fullshare Holdings

They are a pro at what they do and they lead a superb team. We will continue to use their services moving forward in 2020 and beyond!
Vinod Kesava

CEO, Climate Resource Exchange and Carbon Bank

We’d like
to help
you grow

Media Influence for Your Prominence
Prudence PR – PR experts for the financial industry

Singapore (Headquarters)
PRUDENCE PR
2 Marina Boulevard #12-03 The Sail
@ Marina Bay Singapore 018987
T : +65 3163 4653

For career opportunities, send your applications to: acquaintance(at)prudencepr.com

Contact Us

Indonesia
Jl Cilandak 1
No 59 Jakarta 12430
Tel: +62 813 1850 4731
Malaysia
8 Jalan Kerinchi, Bangsar South,
Vertical Business Suites, #02-07 Tower A, 59200 Kuala Lumpur
Tel: +65 3163 4653
Philippines
1460 Sisa Street Sampaloc, Manila
Philippines 1008
Tel: +63 917 320 9228
Thailand
66/87 The Star Estate
Phattanakan 69 Road
Prawet, Suan Luang, Bangkok 10250
Tel: +669 565 44965
USA (Massachusetts)
17 Bedford St,Lexington, MA 02420
USA (New York)
405 Lexington Ave,
26th Floor New York NY 10174
Russia
Makarenko 2/21-2
105062
Moscow, Russia
Japan
2/F Hagoromo BLDG.
1-5-2 Hacchobori
Chuo-ku, Tokyo
Korea
15th KBS Media Center, 45,
Maebongsan-ro,
Mapo-gu, Seoul, 03909, Korea