Prudence PR is about  managing public relations for fintech and financial brands, in the language of the industry.

Reach out to financial savvy consumers and media with insightful financial press releases to get them talking about your brand they way it should!

Get media awareness, gain more customers, fast-track your business!


Prudence PR was established under the ENCE Marketing Group to address the growing demand for specialised financial public relations for fintech and financial companies.

As technology advances and diversity in the financial world continues to develop, financial brands will need more focus and specialty public relations expertise to make their brand stand out from competitors.

This is where our PR expertise and domain knowledge comes into play.

With Potence PR, clients will be assured of getting the best in PR process and workflow management to get you the maximum coverage for your brand, as testified by our success stories in media management for other sectors.

Secondly, our financial PR experts will focus on bringing their knowledge to the table to help angle your pitches and your brand story for maximum effect and media support in the financial world.


Prudence PR offers a complete, integrated suite of public relations management for fintech and finance brand.

Public Relations

Also known as media relations, we help get your brand noticed by and published in the media, sans advertising fees. If your product is unique and offers a new solution and benefit to the world, get the media to write about it! If you don’t know where to start, here is where we come in!

Our PR packages come in the form of a one-off launch engagement, or in the form of a continued retainer service. Depending on your business goals, we will plan the right type of engagement for you.

Social Media Management Service

Social media is key to enhancing your public perception and to gain trust in your brand. A social media page that is not maintained will cast doubts on your brand.

If you do not have the time, expertise or knowhow to choose the right social media channel for your brand, and to manage it, let the experts do so!
You may add on social media management to your public relations for double the awareness!

Influencer Management Service

Social influencers may impact the way your brand is viewed by your target audience.

Engage the right influencers to get the right image out for your brand, and generate positive PR and leads.










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At Prudence PR, we use our Influence (individually and as a team) to create an impact for our clients. Trained and dedicated, our team will meet regularly with you, assess your particular market challenge to propose a strategic and well planned roadmap, and work with your team to put the plan in place. The Prudence PR team is able to transcend PR boundaries of language and culture in diverse Asia – read on to find out why!

Meet the Prudence PR Team

Born and raised in France, educated in the United States, Jerome has over 20 years of marketing and public relations, experience gained in 9 countries around the world. Jerome started his career in the late 90s in the United States as a lobbyist and political consultant. After a few years, he moved back to France to work for the French President in his Media department. Jerome moved to the APAC region in 2005, first to Australia then Thailand where he was Head of Investor Relations at AWR Lloyd. From 2011 until 2014, Jerome worked in Dubai then Saudi Arabia, where he ran the largest Corporate Communication agency in the Kingdom under Weber Shandwick and Ogilvy PR as Country Director and Head of Financial Practice respectively, servicing financial and banking clients, as well as several oil and gas companies.. Jerome later came back to Asia, first to China, where he ran the country’s largest specialised marketing and PR agency , then to Hong Kong, where he headed a luxury-focused agency. He is now based in Singapore as Director of Prudence PR.

Master of Public Affairs, University of Texas, Austin

Kelly has a tremendous zest for life and love for the written word, with experience in many types of writing which includes pieces for blogs and magazines, advertising copywriting, and corporate publications. She is constantly curious, quick to learn, and never one to shy away from new challenges. She also has past experience in corporate communications, media relations, issues management and event management. She previously worked at the National Library Board and MINDEF. She holds a BA in English Literature and Communications & New Media, 2nd Upper Honours, from the National University of Singapore.

BA (English Literature & Comms and New Media), NUS, Singapore

Gabriel holds a Diploma in Mechanical Engineering and started his career as a Naval Engineer. He was drawn into the world of marketing when he worked for Men’s Health magazine, helping them garner sponsorships for the Men’s Health Urbanathlon. He then went on to support Singapore Polytechnic and Nanyang Business School as a Marketing Executive and Assistant Manager respectively, in their social media and marketing content management. He also has events management experience, having worked with Experia Events. He brings on-ground and realistic insights to the marketing needs of our clients. Gabriel holds a Bachelor of Communication, specialised in Public Relations and Communication Studies.

Bachelor of Communication (Public Relations and Communication Studies), Murdoch University Perth, Australia

Say Hua is an Honours graduate in English Literature from the Nanyang Technological University of Singapore. Say Hua has always been inclined towards the English language but a spark was ignited during her undergraduate years as an English major. The rigour of academic writing, critical analysis, and in-depth research, not only in Literature, but also in other modules in Communications and Sociology, moulded her into a razor-sharp thinker, writer and communicator. Her internship as a Copywriter at an up-and-coming UX and UI design agency opened her eyes to even more forms of writing such as UX writing, web copy, marketing copy, case studies, blog articles and SEO writing. This was also where she created content for clients in the Property, Insurance and Digital Design industry. Being actively involved in the arts scene, she views writing as a craft that requires constant practice, mental agility and endless creativity to be able to communicate ideas clearly.

BA (Hons), English Literature, Nanyang Technological University, Singapore Sil BA (Hons), Marketing and PR, Taylor’s University, Malaysia BA (Hons), Journalism and PR, University of West of England.

Angela integrates clients requirements with PR strategies laid out for clients and oversees their seamless implementation. For what is a strategy with no execution? Having been in the pioneer team to kick start the marketing for lifestyle brands (Nakamichi, Oregon Scientific, General Electric, Whirlpool) in SEA during her brand management days, Angela today is happily engaged with clients to create positive public perceptions for their brands. Angela has 16 years of marketing and 7 years of PR experience, and gladly shares her wealth of industry knowledge with clients and their teams. Angela is a BBA graduate of the NUS Business School and also a current serving director in the Business School Alumni (NUSBSA), heading the marketing development team. She is also SCOPE-IP Trained, Business Excellence trained and was a qualified Practising Management Consultant under the auspices of SPRING Singapore.

BBA (Marketing) National University of Singapore

Maria’s core passion lies with people. With more than 10 years of experience in the corporate events and services arena, Maria has developed a strong passion for the service industry. Maria has taken on several business development and marketing roles, on both local and regional levels. She has worked with outsourced events and training management agencies like Evolution Werks and was a General Manager at Knowledge Connection. She was also regional channel manager for Sage Software Asia. Prior to joining Affluence, Maria was in the Retail Distribution sector in Zada Stationery, the sole product distributor of Platinum Japan writing instruments in Southeast Asia, and gained direct consumer marketing and retail experience from that. Maria holds a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing (UK).

CPDM (Marketing) Chartered Institute of Marketing, United Kingdom



“We started engaging Prudence PR to replace our former agency. So far, we are very pleased with the results of our PR engagement with Prudence PR. We got featured in the Business Times and the pick up has been good for our news so far. Prudence PR does have the expertise and the media relationship to gain better traction for our news.”

Alex Tan
Gold bell Financial Services

“The team did a good job organising our first-ever market day for bankers and the various asset teams we work with. Their ideas were unique and creative, which helped create a more memorable event.”


George Lam
Head Product Services

“The Prudence PR really exceeded my expectations. They successfully marketed and ran our Spike Talk, garnering 80 high nett worth individuals and working professionals, despite the tight time line. Well done Prudence! Here’s to your success!”

Dr Clemen Chiang

“We chose Prudence as we saw that the team would work closely with us to develop our rebranding vision and strategy, as compared to the other branding agencies we met. Throughout the exercise, our management team learnt a lot about our brand and are pleased that we have a much clearer direction for the company.”

Tan Kian Hoon
Suntec Real Estate

“The team is great! The agency charges reasonably and delivers good work! Won’t hesitate to work with her team again.”

Yen Sim
Fullshare Holdings

“They are a pro at what they do and they lead a superb team. We will continue to use their services moving forward in 2020 and beyond!”

Vinod Kesava
Climate Resource Exchange and Carbon Bank

We’d like
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Media Influence for Your Prominence
Prudence PR – PR experts for the financial industry

Singapore (Headquarters)
2 Marina Boulevard #12-03 The Sail
@ Marina Bay Singapore 018987
T : +65 3163 4653

For career opportunities, send your applications to: acquaintance(at)

Jl Cilandak 1
No 59 Jakarta 12430
Tel: +62 813 1850 4731


8 Jalan Kerinchi, Bangsar South,
Vertical Business Suites, #02-07 Tower A, 59200 Kuala Lumpur
Tel: +65 3163 4653


1460 Sisa Street Sampaloc, Manila
Philippines 1008
Tel:  +63 917 320 9228


66/87 The Star Estate
Phattanakan 69 Road
Prawet, Suan Luang, Bangkok 10250
Tel: +669 565 44965

USA (Massachusetts)

17 Bedford St,Lexington, MA 02420

USA (New York)

405 Lexington Ave,
26th Floor New York NY 10174


Makarenko 2/21-2
Moscow, Russia


2/F Hagoromo BLDG.
1-5-2 Hacchobori
Chuo-ku, Tokyo


15th KBS Media Center, 45,
Mapo-gu, Seoul, 03909, Korea

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